How to do Google search engine optimization?(SEO)
Search engine optimization basis
What is the value of the search engine in the first place? The value of the existence of search engine is to find out the information that the user needs timely and accurately in the super massive data. When you’re a B2B stand-alone, you’re the data, and the search engine needs to find your service to match the needs of the user (search).
After understanding the principles of search engines, let’s talk about the basics of search engine optimization.
1. Create unique, accurate page titles
The page title is often the title of your article, the title of your video, etc. The title can appear in the search results, the more relevant the title of the keyword and the user search keywords, then the more will be matched by the search engine.
In addition, the title will tell Google what the topic of your page is, helping Google better understand the content of your page.
The choice of title should be: accurate, unique and attractive.
Accuracy refers to the fact that the title accurately describes the content of the page.
Unique titles should have a separate feature that Google can easily distinguish from other pages.
To be attractive means to be able to attract users to click, preferably with a description such as Google SEO for the ultimate tutorial 2020. In order to attract users to click, users will have more access to your website, and Google will judge that your page is more popular and popular.
2. Better use of descriptors
Description meta tags are the words in the red box that can be customized or unconfigured to allow Google to automatically grab a piece of text as the original tag.
These meta tags are abstracts, and the keywords in the tags can be highlighted if they match the user’s search. However, I recommend that you do not over-optimize the tag here, and should focus on the user conversion click.
For example, if this page is the home page of the company, you can write down the company’s strengths here. For example, year of establishment, qualification, brand customers, etc., such text is more conducive to the user’s click. More natural clicks means a better user experience, which leads to better rankings.
Second, optimize the structure of the website
The optimization of the structure of a website is so important that we often call it intra-site optimization. The purpose of site optimization is actually two, one is to let the search engine better crawl and understand the site, the other is to increase the user experience, so that users find what they want faster.
1. Optimize the URL structure
Urls are very important, and they also help Google understand the topic of the page. You can also help users understand the hierarchy of a page, such as a product page or a blog page.
Characters in the URL can also appear in search results, which is more appealing to users than Numbers. Generally, we can set this up in the background of WordPress.
It is also important to note that the custom part of the URL should not be too long, we generally choose within 5 words.
2. Make your site easier to search and browse
The architecture of the site should be easy for the user to understand, logical, and allow the user to quickly find information.
Use a text link to describe the information page, not a direct link, so that Google does not understand users do not understand.
Set up the sitemaps XML and submit it to the Google console so that the site can be quickly crawled and included.
A useful 404 is created to protect traffic and improve the user experience. 404 pages may appear because of broken links or other reasons, but we set up the page to jump, such as set to the home page, set to some important product pages, so that traffic does not flow away.
3. Optimize content
Content is king. Quality websites have quality content, and quality content attracts users to click. So quality sites rank high.
Good content is about solving users’ problems, and users will share your content on their own social media, personal blogs, so that it can spread. And the spread leads to an increase in clicks, an increase in reading, and an increase in the ranking of your pages.
1. How do you build quality content?
First of all, it is necessary to research users’ preferences and conduct research on a certain topic. Usually we choose some key words as the entry point. Using the keyword query tool to analyze the user’s search orientation, we can also see unexpected keywords. In order to better understand the needs of users.
We can also go to Amazon’s product review area, Reddit’s topic posts, Twitter’s topic q&a area, Facebook’s topic and group chat, the topic blog comments section, and other active user places to find users interested in topics, user questions, as the topic of the article.