Experts predict that 50 percent of searches in 2020 will be done through voice search. This means that you need to optimize your Google paid search content for voice-enabled queries.
There are key differences between voice search and typed search. For one, voice search optimization is about understanding the subtle differences between how online users type and speak when seeking information. Voice searching is more conversational, with longer keywords and phrasing than typed search. Targeting both traditional and voice searching can give you an upper hand in this cut-throat competition.
I believe the following scenario is no stranger to someone who owns an Apple phone
When your iPhone is charged and you are lying in bed and ready to sleep, you forget to set the alarm clock.
You can shout
Me: “hey siri”
Me: “Help me set an 8 o’clock alarm”
Siri: “Okay, your alarm is set.”
When you want to call someone, start Siri directly
Me: “Call XXX”
Siri will directly call the person in your address book
Judging from Siri’s response and accuracy, speech recognition technology is already very mature.
Continuous upgrades with user needs, including Amazon, Apple, Google, etc.
Each major company is developing and continuously improving the voice recognition technology. They have each launched Amazon Echo, Apple Hompod, Google Home and other smart speaker products.
As a Google SEO, I’m definitely more interested in Google’s voice products, because we know more about Google’s products, then we know how to get more opportunities in the change!
What is Google Voice Search?
Voice search is a Google product that allows users to use Google search by speaking on a mobile phone or computer.
In 2017, Google Voice Search added nearly 30 languages, which is intended to make Google Voice Search available to more countries.
The slogan he promotes is “Type Less, Talk More”, so that people use voice search rather than typing.
How Voice Search Works
The searcher opens Google Voice Search, asks his own question into the microphone, and then the robot recognizes the speech and then obtains the relevant data answer from the cloud. The data is fed back to the searcher in the form of voice or text.
Like Google Home, it gives feedback to voice searchers in the form of voice;
If you use voice search in Google search engine, the feedback is related text content;
This process seems simple, but it requires very accurate speech recognition technology and rich cloud data to perfectly meet the needs of voice searchers.
How does voice search volume grow?
Voice search volume increased by more than 35 times between 2008 and 2016. According to local data from the United States, in 2016, more than 40% of adults used voice-based search. ComScore forecasts that more than 50% of searches will be voice-based by 2020.
And in Southeast Asia, Vovice Search is also very popular.
Google held an event in Vietnam in October 2015, and put Google Voice Search first. Also made a promotional video specifically for Google Voice Search
Now, many people already have smart speakers such as Google Home, Amazon Echo, Apple Homepod, etc. When you ask a question, the “digital assistant” will select one of the optimal solutions for you as the answer.
This also means that the answers will tend to be more unique and the interaction time will become shorter.
What is the relationship between voice search and website?
Voice search results
Understanding how search engines determine search results for voice search queries is helpful for optimizing your website. Voice-controlled devices provide answers to search queries in two main ways; they will ask an answer to a question, or they may provide a website where they may find the answer to a question.
OzMoz recently completed a study in which they analyzed the search results of 1,000 voice searches and found that 87% of the time voice answers came from featured snippets.
GoogleFeatured snippets selected by Google will appear in a section at the top of the search results page, and Google Home and voice search results will extract answer summaries from these sites.
So, one way to increase voice search traffic is to focus on providing high-value search query answers.
Voice search results mostly use conversational answers
Google’s data shows that 70% of searches through Google Assistant are conversational queries, closer to the way one person asks a question to another.
“Which restaurant is better?”
“Which data cable is better in China?”
While text search is more and more inclined to conversational form, voice search is very different from the way users search in the text search box.
To compete for voice search results, websites need to focus on conversational content creation.
Google shows that 20% of mobile search is voice search, and this number will continue to grow. Having a mobile-friendly website is essential to appearing at the top of voice search results. If you do n’t optimize for mobile devices, not only will it be difficult to rank in that location, but the traffic you ’re struggling to get from voice search may end up preventing your site from converting.
(Daniel revealed a message to everyone: Mobile SEO is very important now, especially now that Google has emphasized mobile index first, everyone needs to optimize the mobile terminal. Those websites that are not adaptive can easily lose his ranking position. )
How to optimize the website for voice search?
Add FAQs page
Build a complete FAQ page with frequently asked questions from users. You can include actual questions that users ask about the device into the title, increasing your chances of query ranking.
Article covering natural conversation with long tail words
Take the time to research conversational questions about your products, services, and industries. You can use tools like “Answer the Public” to find questions users are searching for on your topic.
Research how your industry and key keywords appear on voice devices. What type of answer is given? Does the device provide the answer, or does it provide search results? You may find that you have a lot of competition, or you may find that your competitors are not taking advantage of voice search opportunities.
Voice search uses natural conversational language, which means that long tail keyword phrases are more important than ever. Use brainstorming to ask about your business, products, or services in natural language and integrate those languages into your website.
Using Schema Markup
Since the voice search results come from featured snippets, using Schema markup on your website will give you a greater chance of getting a feature snippet. If you have n’t done Schema Markup yet, you should hurry up!
That’s why, this article wants to emphasize the importance of voice search, which is worth thinking for every SEO staff.
So, how to use the following 4 strategies to optimize voice search? It will be explained by the following content:
1, mobile first
No doubt, for voice search optimization, you need to ensure that the page is indexed first, and it cannot be ranked and optimized without being indexed. Therefore, you may need to pay attention to:
Server access speed
Page content quality
Mobile user experience, such as: visual angle, page button size design, and use of search box.
- Local SEO business
From the perspective of voice search, a large number of actual tests have shown that in the process of using mobile phone Baidu, a large number of users are searching for local businesses. It includes:
Search of the company name in Tongcheng
Location of a well-known local restaurant
Even children’s playgrounds, parent-child travel guides in related scenic spots, etc.
Therefore, when doing voice search optimization, you can focus on the local specific search terms of your business.
- Content creation
Relevant content based on user search intent to make your content as clear as possible without having to shift your wording to other topics. At the same time, you need to build a lot of semantically relevant keywords.
In particular, use long and short sentences that conform to the voice search habits.
Special reminder is that you can add some specific mood words related to voice search in description to increase the possibility of hitting the searched keywords.
- Anchor text inside the station
The establishment of backlinks is an important way to reasonably inform the search engine page relevance. For this reason, when doing a voice search, we do not need to establish a large number of high-quality external links related to specific keywords.
We only need to use anchor text links in the site and recommend some pages for voice search optimization in the inner page. The keywords of anchor text need to conform to the voice search habits.