Four ways Google defines SEO “quality”

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Google has been trying to solve the “quality” problem of search engine optimization. Most companies think their websites are already of high quality because they spend a lot of time and money creating and maintaining websites. Therefore, we recommend that when the website is improved, it is hoped that the website will get a higher ranking in the search results, which sometimes makes the company confused. Now we have a blog post in which Google defines “quality.” Four key areas are listed: content and quality, expertise, presentation and production, and comparison.
Content and quality
The first basis for defining quality is the value of the content. Google grants high rankings to sites that have a comprehensive analysis of topics from multiple perspectives, especially those with original information or research. It requires “obvious” content rather than repeating what others are writing. It’s also important to use descriptive, keyword-rich titles, which also affect Google’s definition of quality.
Some of the questions Google has listed to help optimize the title and have insights are:
1 “Is the content providing a substantial, complete or comprehensive description of the topic?”
2 “Is the title or page title providing a useful summary of the content description?”
3 “Do you want to see or quote this content in print magazines, encyclopedias, books?”
(ii) Expertise
Google has always emphasized authority. From the beginning, Google’s PageRank algorithm included metrics for links to other websites. In this algorithm, inbound links grant different permissions based on the subject and the quality of the linked site. However, the content of the site and the author of the content will also affect authority. Google uses manual “quality scorers” to review individual websites. The assessment guide for these quality scorers is: “E-A-T” assessment quality. E (Expertise) means professionalism, A (Authoritativeness) stands for authority, and T (Trustworthiness) stands for credibility. Your search engine optimization can be built with E-A-T for better rankings. When the content of the site is long, such as articles, meaningful FAQs, shopping guides, fair product reviews, and action videos, the author’s expertise and authority are important to Google.
The evaluation criteria mainly include whether the author has a good reputation in the industry and has a strong influence. Is the author active on the forum? Do you regularly post content on the site? And does the author have an active personal account on Twitter, LinkedIn or other social networks?
If the author is not very famous, then solving these problems can help you develop your own brand. The key is to find a trustworthy person with a strong current knowledge, and another knowledgeable editor is also very helpful. Trust is closely related to authority. Consumers need to trust the accuracy of your website and content. In some ways, Google places more emphasis on authority than consumers, because most users don’t research or review the content of the site. Trust and authority are more important for e-commerce sites because e-commerce sites tend to have less written content and rely on other sites for verification.
To this end, the key issues Google has listed in this area to help optimize the site are:
1 “If you research a website that produces content, do you think it is a trusted or widely recognized authority?”
2 “Is this content written by an expert or fan of the topic?”
3 “Do you want to believe this about issues related to money or life?”
(3) Demonstration and production
Whether a professionally designed website is formatted, whether there are spelling errors or grammatical errors, this is crucial for e-commerce. If your website design is sloppy, shoppers or search engines won’t trust you. Improving your rankings requires a mobile friendly website. Ideally, your website should respond quickly.
Google’s strategy in this regard is:
1 “A large amount of content is produced or outsourced by creators, scattered across a large network of websites, so that individual pages or websites do not receive much attention?”
2 “Does the site have duplicates, overlaps, or article redundancy for the same or similar topics, or keyword variations are slightly different?”
3 “Is there too much advertising to distract or interfere with the main content?”
(iv) Comparison
Finally, there is no quality review without competition analysis. Google’s list in this area is short, and it’s more focused on whether your content meets the needs of consumers, “whether it can provide great value compared to other pages in search results”.

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