Promotion and optimization

Keyword expansion for SEO learning

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This article mainly summarizes the establishment process of the keyword database and the corresponding method of keyword expansion, and will update other keyword expansion methods in the future.

Here we first analyze the pyramid structure of the keyword to guide the strategy of our keyword database:
Weight of the website: Home>Navigation/Classification page>Secondary classification page (if any)>Products/Articles/News page
Therefore, when we lay out the keywords, we will also lay out different keywords according to the weight of different pages of the website:

  1. The core keywords are located at the apex, only two or three keywords, use the home page optimization
  2. The next level of keywords is equivalent to the tower body part, there may be dozens, placed in the first level classification (or channel, column, navigation page)
  3. Once again, the level is placed on the second-level classification homepage.
  4. More long tail words are placed at the bottom of the keyword, placed on the specific product page (or article, news, post)
    Such a pyramid structure can be seen that the long tail words at the bottom usually account for half or even 70%-80% of the traffic of a website, but the heat of the long tail words is relatively low, so it is difficult to pay attention, so we will target some The words with large traffic volume are focused on, that is, some pages with higher weights, and we assign them the words “high traffic and low competition”. Therefore, we should try to find out these words with “high traffic and low competition” and make reasonable choices, and then the remaining ones will be covered with long tail words. Therefore, we should consider such a traffic situation when we expand our keywords. We can divide the keywords into two parts, some of which are keywords with “high traffic”. We need to select the analysis and then lay out some weights. The other part of the website page is a very large number of long tail words, we need to use a variety of tools to collect regularly and to the greatest extent possible.

Since we explained in detail in the previous article how to build a keyword library, we will not talk about it here.

Through the above steps, a keyword table can be obtained, and then the words with high search popularity are selected to perform the following keyword expansion.

LSI keyword expansion

LSI Keywords: LSI, in fact, Latent Semantic Indexing, LSI keywords are well understood, and are keywords that are implicitly related to the target keyword.

LSI keyword expansion interface
LSI keyword expansion interface
LAI Graph
LAI Graph

Google search tips–This site is a collection of Google search drop-down boxes:

 Google search tips interface
Google search tips interface

Select web and search for:

Google dropdown
Google dropdown

The Google suggest below is the google search drop-down box, the above is the word of Google Keyword Planner.

Google search drop-down box
Google search drop-down box

Competitor Keywords – SEMRUSH

SEMRUSH interface

Click on view full report to see all the detailed keyword data.

According to the above method, a relatively good keyword library can be basically produced. The next step is to dig a lot of long tail words, and more long tail word mining methods will continue to update!

Share this, if you think the above summary is wrong, please point it out and correct it! Thank you!

After watching the following video, you may have a better understanding of how to choose keywords!

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