Regarding keywords, there has always been a saying that “winning the winner wins the international station”, which is enough to illustrate the importance of keywords for a website, and the keywords are also the first step of the operation of the website, doing a good job of keywords, for the website. Later work will get twice the result with half the effort. Next, let’s share: how to efficiently create a keyword library.
First of all, I hope that before we start, we can reach a consensus: the keywords in the keyword list are not completely matched in a certain collection or a few collections, so keyword collection is a long-term process.
After reaching the above consensus, we will share this time:
What is a keyword library?
Keywords, English “keywords”, refers to the vocabulary used when using the index.
In the search engine, speculating on the user’s search needs, thinking about what they need to search for such words, such words are studied and mined by SEO people, and the word is optimized around the word, the word is called a keyword. Simply put, the buyer search term
The keyword library is a collection of all keywords and their detailed information, including but not limited to search volume, competition, ranking, and so on.
Why build a keyword library? Covering keywords: The establishment of a keyword library is conducive to our more organized and purposeful update of the website.
Management Keywords: Convenient for us to manage and improve industry keywords
How to create a keyword library?
First, looking for keywords
There are many channels for finding keywords. Generally, we are divided into stations and stations, but we still need to pay attention to them: 1. The keywords outside the station should be separated separately. 2. The keywords in the station are mainly used, and the keywords outside the station are supplemented.
Inside the station:
- Data Manager – Hot Search
- Data Manager – My Words
- Data Manager – Product Management – Word Source
- Data Manager – Visitor Details
- Data Manager – Visitor Portrait (New)
- Data Manager – Keyword Index (new) Top search terms with search terms
- Data Manager – Industry Hot Words List (New)
- Data Manager – Industry Perspective
- P4P – Keyword Tool
Note: There are many ways to collect keywords. We have time and energy to collect. If the workload is too large, we can give priority to collecting some channels. Other channels should be updated slowly. Don’t over-seek “perfect”.
Outside the station:
- Google adwords (main)
- semrush, etc.
Note: Here’s an example of how Google adwords can export keywords:
Search for google adwords, click on the first link on the search results page, log in to the Google account, and register without a Google account.
Click Start Now
Click to skip
Fill in the information, save it and continue after filling it out.
Then come to the following page, we click on Tools – Keyword Planner.
Choose the first one to find new keywords
After setting the country and language, fill in the search term and export the data in the upper right corner.
Note: The above is the method of exporting keywords using Google adwords. The keywords we export do not see the specific search volume data, only a range of values, only users who pay for advertising can see.